Comments on: zero innovation http://jennepenne.com/2008/12/17/zero-innovation/ who knows what this is all about. but we can get together and rant about it. Sat, 18 Dec 2010 16:16:16 +0000 hourly 1 http://wordpress.com/ By: Michael Plishka http://jennepenne.com/2008/12/17/zero-innovation/#comment-25 Wed, 17 Dec 2008 00:45:42 +0000 http://jennepenne.wordpress.com/?p=27#comment-25 If you knew how common your situation is! Some basic guidelines:
1. Traditional Brainstorms aren’t all that. Really. Science has shown it.
2. If you anticipate wanting to brainstorm, give guidelines to the team ahead of time.
3. If possible, have the ideas anonymously swapped and rexchange them amongst your team.
4. Let them brainstorm off those.
5. NOW, bring them together to discuss all the ideas.

There are other ways of doing the above but it gives you an idea. There are also physiologically based methods for releasing the creative juices when you get stuck. I’m working on an audio series that will discuss both the brainstorming issues mentioned above as well as the “releasing creativity” I spoke about.

Please let me know if I can help in any other way.

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